Receiving Suspicious Calls or Emails From A “Google Rep”?

Quite frequently, it is asked by clients why ‘Google is calling us directly’ and offering ‘free advice’… The implication being we have made such a critical error as an agency that Google feels the need to reach out to our client directly and without notice. The real answer is Google contracts with 3rd parties to ‘upsell’ existing ad accounts by suggesting edits that increase the daily spend. We don’t know why they do this either… Read more.