Google’s March 2019 Core Update Reinforces Digimatiq Marketing’s Approach To Search

On March 12th 2019, Google released a different kind of algorithmic update outside of their usual series of smaller, more incremental updates we are used to seeing. This update, officially called the ‘March 2019 Core Algorithm Update’ is a fix of sorts to the August 2018 ‘medic’ update, but also a significant improvement for websites focused on ‘User Intent’. Read more…

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the … Read more

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor … Read more