Our client, one of the oral surgery industry’s thought leaders in several groundbreaking techniques and technologies, found success in a local online strategy to increase direct bookings and boost visibility in their market.
The project also included a website renovation, appointment setting APIs, dynamic call tracking and comprehensive SEO strategy to recover and gain rank against their competitors. Each practice location as well as each oral surgeon was included in a organic search reviews & reputation strategy.
This client ranks #1 for all their major keywords and dominates Organic search, maps & directories.
Video series highlighting the practice. Videos for each oral surgeon were produced and integrated into the digital marketing strategy.
From The Client
We have closed the loop on our marketing efforts in that we can now 'see' exactly how our marketing dollars turn into income. The Digimatiq team has been wonderful in consulting and coaching our staff in the right direction for digital marketing. Most impressively, this group has the ability to outperform all our previous vendors by a wide margin.
To convert a traditional patient referral model into a direct leads model without hurting the referral model.
Through a mix of website re-coding, social media aggregation, paid ads and SEO tactics, we were able to start the transition to direct to consumer marketing without disrupting the referral basis.
The combination of digital media tools proved effective at both increasing direct patient signups and patient referrals. Increases resources devoted to branding and patient education led to increases in dentist referrals, and greater regional visibility for all services. Website, email and social integration with CRM system increased patient retention dramatically. We also created end-to-end reporting transparency on conversion and the inbound marketing cycle.