Our client, one of the oral surgery industry’s thought leaders in several groundbreaking techniques and technologies, found success in a local online strategy to increase direct bookings and boost visibility in their market.
The project also included a website renovation, appointment setting APIs, dynamic call tracking and comprehensive SEO strategy to recover and gain rank against their competitors. Each practice location as well as each oral surgeon was included in a organic search reviews & reputation strategy.
This client ranks #1 for all their major keywords and dominates Organic search, maps & directories.
Definitive 'Persona' research and optimization for targeted demographics
Comprehensive profile optimization for each oral surgeon
CRM & Reviews integration into each location's page
To convert a traditional patient referral model into a direct leads model without hurting the referral model.
Through a mix of website re-coding, social media aggregation, paid ads and SEO tactics, we were able to start the transition to direct to consumer marketing without disrupting the referral basis.
The combination of digital media tools proved effective at both increasing direct patient signups and patient referrals. Increases resources devoted to branding and patient education led to increases in dentist referrals, and greater regional visibility for all services. Website, email and social integration with CRM system increased patient retention dramatically. We also created end-to-end reporting transparency on conversion and the inbound marketing cycle.
9% Goal Conversion
956 Ranked Terms
25% Increase in Appointments
From The Client
“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”