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Private Marketplace Placement (PMP)
What’s a Private Marketplace?
How It Works
With Digimatiq, you can access a library of pre-negotiated, private marketplace deals. We work with a selection of publishers to create customized deals, with some publishers offering access to inventory within specific site sections, sub-sections, or creative formats.Available creative formats include display, video, audio, and over-the-top television. Our pre-negotiated library details where an ad placement appears on a page or app as well as the placement’s dimensions, price floor, and geographic availability.
Notes & Best Practices
- Private marketplace deals are a part of our third party vendor's Supported Solutions and can be implemented with the help of our Client Experience team. Reach out to us to learn more.
- Private marketplace auctions often require participants to pay a certain floor price. We recommend increasing your bid to at least $0.10 CPM above the floor price. If you’re having trouble securing inventory, we recommend raising your bid to at least $1 above the floor CPM.
- When leveraging a private marketplace deal, we don’t recommend layering in additional targeting tactics.
- Keep in mind the availability and rates of inventory available for each PMP deal are subject to change. The Client Engagement team or your Strategist can check current availability on any particular deal.