Out-Of-Home Digital Advertising Solutions
Out-of-Home (OOH) advertising refers to any form of advertising that reaches consumers while they are outside of their homes, such as billboards, transit ads, or digital screens in public spaces.
Digital Out Of Home Advertising
Campaign min budget (~1 million campaign impressions)
- OOH is a group of display or programmatic advertising channels that represent digital screens in the real-world. This is a brand-safe environment with exceptional targeting and very transparent reporting.
- Media providers use a combination of GPS data, audience demographics, and other contextual information to estimate an eCPM and deliver relevant ads to consumers as they move throughout their daily routines. This can include targeting ads based on a consumer's location, time of day, or for major events in a specific city.
- By being more subtle and less pushy, unobtrusive advertising can build trust with users who are more likely to engage with ads that don't feel like an invasion of their privacy or attention.
- We work with individual media owners & supply-side platforms to source highly-targeted inventory for your campaign.
0
%
of US residents 16+, noticed out of home advertisements in the past month
0
%
of smartphone users took action after seeing an
OOH ad
OOH ad
0
%
searched for a brand online after seeing an OOH ad
0
%
of those who see a directional OOH ad immediately visit
the business
the business
Where Performance Marketing + Brand Marketing Converge
We Utilize QR Code Technology As Well As Custom URL Parameters & Video Animation. Converge Eye-Catching Brand Visibility With Direct Actions
Brand Safe Environments
Always on. Cannot be skipped or blocked
Direct Attributions
No More ‘Anonymous’ Data Partners
Audience Trust
#1 Among Millennials and Gen Z
High Reach
90% of U.S. audiences 16+ notice an OOH ad
Omnipresent Exposure
Diverse selection of indoor and outdoor media types
Precision Targeting
By state, city, zip, and point of interest
Audience Segmentation
Including demographics, interest, behavior
Complete Control
Schedule by day of week and time of day
Flexibility
Change creative ad content easily
Dynamic Creative Formats
90% of screens are video enabled
What sets us apart from other DSPs in the space
- #1 Unique Inventory Controls
- #2 Complete Managed Services
- #3 No Fee Audience Targeting
- #4 No Fee Attribution Reporting
- #5 No Fee MAID Passbacks
- #6 No Fee for Creative Resizing
- #7 Flexibility in Planning
- #8 Transparency in Pricing and Media Owner
We have access to 600,000+ programmatically connected digital out of home screens from 375+ of the leading media owners in digital out of home advertising, including
Target Like Never Before
Target your real-world ads geographically on specific times for maximum effectiveness
Quantify Your Campaign's Impact
KPI performance reports are provided by Reveal Mobile, the leading audience data and performance measurement company for out-of-home advertising.
Our Reach Spans 10,000 Cities & 70+ Billion Monthly Impressions
- We do not own any screens or inventory
- All inventory is owned/operated by third party partners (just like Airbnb does not own rental properties).
- We have exclusive access to new inventory and upcoming marketing technology.
Most Popular Digital Out-Of-Home Inventory
The number of screens & inventory is growing as more networks are connected.
Urban Panel
13,163 screens
1.9b impressions/month
Cinema (In-Theater)
5,135 screens
25.3m impressions/month
Movie Theater Cinema (Lobby)
970 screens
2.6b impressions/month
Convenience Store
41,540 screens
1.5b impressions/month
Doctors Office Waiting
26,929 screens
563.4m impressions/month
Bar/Restaurant Jukebox
38,568 screens
12b impressions/month
Bar/Restaurant TV
22,503 screens
581.5m impressions/month
Gas Station
179,612 screens
149.6m impressions/month
Grocery Store
12,693 screens
1.5b impressions/month
Gym
19,841 screens
428.4m impressions/month
Office Building
10,679 screens
1b impressions/month
Shopping Mall
7,738 screens
6.2b impressions/month
Bowling Alley
1,210 screens
252m impressions/month
RideShare/Taxi Top
2,822 screens
290.7m impressions/month
Smarter Campaigns, Better Results
Rich data drives the DOOH audience targeting, measurement and dynamic content delivers
Is the proprietary data platform that enables marketers to define their target audience and measure business outcomes across four key dimensions
Audience Targeting
Over 200 million unique users’ mobile location data is updated weekly with index scores for thousands of audience segments across all 500K DOOH screens
Point of Interest Targeting
Over 5 million points of interest for advertisers to perform proximity targeting around key locations
Re-Targeting Online/Mobile
Exposed mobile device IDs (MAIDs) are fed daily through Liveramp into the client’s activation platform of choice to re-target on mobile, online, CTV and Facebook
Measurement
Using test and control methodology, measure the lift of the brand’s KPIs across footfall, website and in-app conversions lift reports
Out-Of-Home Examples - Urban Panel
Urban Panels include Electric Vehicle Chargers & Transit Stops
Out-Of-Home Examples - Rideshare Tops & In-Car
Rideshare tops & in-car represent an amazing digital OOH opportunity. Ads on the street at eye-level or in-seat screen result in maximum street-level reach.
Out-Of-Home Examples - Digital Billboards
Digital Billboards are the most popular OOH advertising
Out-Of-Home - PMP Deals - Mobile Truck Billboards
Digimatiq offers high-impact mobile OOH advertising through direct vendor relationships
Mobile billboards are the perfect solution for delivery of digital advertising in areas with no digital screen inventory. 100% share of voice means you set the message, all day.
Out-Of-Home - PMP Deals - Aerial Media
Digimatiq now offers non-traditional OOH advertising through direct vendor relationships
Expand your reach and attract your target customers with aerial billboards — perfect for the beach, major sporting events, music festivals, spring break, metro areas, college campuses...the sky’s the limit.
Out-Of-Home - PMP Deals - Digital Boat Spectacular
Digimatiq now offers non-traditional OOH advertising through direct vendor relationships
Out-Of-Home - PMP Deals - NCAA & Collegiate
Digimatiq direct advertising through NCAA vendor relationships
We take a comprehensive approach, designing multi-media and sponsorship programs that deliver unparalleled revenue growth and exposure for our athletic and campus partners.
- Multi-media and sponsorship sales
- Innovative Programs & Activations
- Campus-wide Partnerships
- Naming Rights
- Events & Experiential
- Insights & Analytics
Ready For Better Marketing Solutions?
Find Out How We Can Power The Growth Of Your Business Online
Schedule A Call To Talk
Offering fully custom, non-proprietary digital marketing solutions to power the growth of your business.
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