Location-based targeting tactics like geofencing, geoframing, and geolocation targeting enable you to reach your target audience based on where they are. By leveraging these tactics, you can increase brand visibility, compete with larger brands, and capture the attention of your target audience at the right place and at the right time.
What’s Location-based Targeting?
Location-based targeting tactics include geofencing, geoframing, and geolocation targeting.
Geofencing allows you to draw a virtual fence around a location and serve ads to mobile device users inside that geo-fenced area.
Geoframing collects mobile device IDs from users who have entered a predefined location at a specific time and allows you to target those users later on after they’ve left.
Geolocation targeting allows you to target countries, cities, neighborhoods, or regions by postal code.