Connected TV Advertising Solutions
What's Connected TV Advertising?
Connected TV (CTV) is any television that’s connected to the internet. Connected TV advertising is the placement of ads on connected TV devices like Roku, Apple TV, and Amazon Fire TV.
Connected TV advertising brings the benefits of programmatic to TV advertising to reach highly- engaged audiences and create a big-screen experience. From near-instant reporting on campaigns to placing ads on streaming services like Hulu and targeting millennials who make up the majority of cord-cutter households, Connected TV advertising gives marketers an efficient channel for reaching TV viewers.
How Connected TV Works
Digimatiq sources Connected TV ad placements through private marketplaces, Digimatiq has a pre-negotiated library with details on placement, dimensions, price dimensions, price floors, and geographic availability of the placements available for purchase. Unlike traditional TV advertising, Connected TV advertising enables data-driven targeting of customers and their households in real-time that can be used to extend the reach of your traditional TV campaigns or digital advertising campaigns.
Targeting Options with Connected TV
Household Targeting
Use geolocation, first-party data, and third-party data to target your most valuable viewers and households.
Extend Your Reach
Enable cross-device targeting to retarget households that have seen your ad across all their devices.
Optimize with Expanded Metrics
View your performance alongside all your other digital campaigns with the same metrics, impressions, geolocation, CPM, win rate, as well as Connected TV specific metrics like cross-device attribution and video completion rates.
Types of Connected TVs
Internet-connected TV, through consoles, sticks or smart TVs, delivers streaming content on any device alongside premium, professionally produced content similar to watching a traditional TV commercial.
Notes & Best Practices
- Connected TV is a part of Digimatiq's Supported Solutions and can be implemented with the help of our Client Experience team. Reach out to us to learn more.
- Private marketplace auctions are by invite-only and require participants to meet a minimum floor price CPM. We recommend using a base bid that is as high as the floor price CPM.
- Separate your data targeting and contextual category targeting into separate ad groups to extend your potential reach and maximize for optimization.
- Connected TV is best used for awareness campaigns with a reach goal as most streaming devices do not allow for users to click-through.
- When evaluating the performance of your campaign, the number of impressions corresponds to the households or devices served, rather than the users served, with each household containing multiple users.