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In the ever-evolving landscape of digital marketing and search engine optimization (SEO), businesses must stay ahead of the curve to maintain their online presence. Google, being the search giant it is, constantly introduces innovative features to enhance user experience and provide more accurate search results. One such game-changer is the SGE Search Generative Experience, and
Google Analytics (GA) and Google Analytics 4 (GA4) are two different versions of Google’s web analytics service. GA is the older, more established platform, also known as Universal Analytics, while GA4 is the newer, more advanced version. Both tools help businesses analyze user behavior on their websites and apps, but they differ in several key