Small Business Expo has selected Daniel Boyce, Digimatiq’s Co-Founder & SVP of Marketing & Services, to present at Charlotte’s Virtual Small Business Expo, where 20,000+ small businesses within the Greater Charlotte Area will be attending to learn and grow their business. He will be discussing “Maximizing Your Marketing In A Rapidly Changing Environment”, with a … Read more
SBE Expo has selected Digimatiq Marketing as it’s preferred small business marketing agency. Alongside the American Marketing Association – Charlotte chapter, Digimatiq is excited to partner with the SBE as it allows us to boost the awareness and importance of digital marketing for businesses nationwide as well as around our corporate headquarters in Charlotte, NC. … Read more
COVID-19 Has Disrupted Every Digital Marketing Strategy Out There With the COVID-19 pandemic has come a large number of “new norms”. These changes are also dramatically impacting the way people are searching, thus altering the way small businesses can market their practice, firm, or general business. People have shifted the way they traditionally search for … Read more
Google will now use real-world user interaction data instead of JUST technical data around the speed and file sizes of your website on a mobile device.
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they … Read more
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for … Read more
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any … Read more
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal … Read more
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the … Read more
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor … Read more
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