If you need a quick budget estimation tool, this handy calculator can help. Just input your per-sale revenue, ad budget, as well as how many sales a month per customer you anticipate. This digital marketing calculator will calculate your Return on Advertising Spend (ROA), which is critical to understanding if an investment in digital marketing […]

If you’ve ever wondered what actually goes into the marketing for service area businesses, you are either in the industry or have too much time on your hands. For those service professionals (IE – plumbers, electricians, hvac) still reading, we offer some insight into the challenges facing local service businesses and some thoughts on how […]

Google has added a couple of excellent features in the newest Beta release of it’s flagship product. Income Demographic Targeting Adwords now allows for demographic income targeting within the search & display networks. As with other demographics groups, Adwords allows the ability to set bid adjustments or exclusions for different groups. Since Adwords doesn’t use […]