As businesses prepare for the broader transition of Local Services Ads into the Google Ads ecosystem, Google has announced another significant change that could directly affect how much advertisers pay for LSA leads. Starting October 1, 2026, Google will begin charging Local Services Ads advertisers for certain missed phone calls that occur during their stated … Read more
For years, Google Local Services Ads (LSAs) have operated somewhat independently from traditional Google Ads. Businesses could use LSAs to generate phone calls, messages, and bookings while paying for qualified leads rather than paying every time someone clicked an advertisement. That is now changing. Beginning in August 2026, Google is transitioning Local Services Ads into … Read more
Providing access to your Facebook Business Page is a crucial step in ensuring your marketing partner can effectively manage campaigns, engage with your audience, and optimize your online presence. By granting access, you enable them to: Create Targeted Ads: Your marketing partner can set up and manage ad campaigns directly on your Facebook Page, ensuring … Read more
Note – The opinions expressed in this article do not constitute legal advice and should not be construed as legal instruction. Our first amendment right allows us to speak about our experience with DMCA complaints and our perspective on how to treat them. No one should consider it surprising that anyone, including business owners, ends … Read more
For years, lax regulation and exponential growth means the digital marketing industry has been built on data that Google, Facebook, Amazon and Apple are no longer able to use. Find out what happens next.
In his famous book written in 1972, futurist Alvin Toffler describes ‘Future Shock’ as a “sickness which comes from too much change in too short a time; a feeling that nothing is permanent anymore; it’s the reaction to changes that happen so fast that we can’t absorb them, it’s the premature arrival of the future. For those who are unprepared its effects can be pretty devastating.”
Feels like he’s talking about 2020, right?
The Internet was once a unique and untapped oasis of good intent. Starry-eyed idealists painted a grand portrait of a place to frolic in the interconnectedness the Internet promised. However, good ideas can also be used by bad actors who use the freedom of the Internet to carry out their misdeeds in complete secrecy. And, … Read more
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they … Read more
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal … Read more
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines … Read more
