Google June & July 2021 Core Update
Google has just announced it will begin releasing its June 2021 Core Update today, with Part-2 of this release to begin in Mid-July called the “July 2021 Core Update”.
Advanced SEO Techniques
Digimatiq’s Co-Founder Presenting At The Small Business Expo
Small Business Expo has selected Daniel Boyce, Digimatiq’s Co-Founder & SVP of Marketing & Services, to present at Charlotte’s Virtual Small Business Expo, where 20,000+ small businesses within the Greater Charlotte Area will be attending to learn and grow their business. He will be discussing “Maximizing Your Marketing In A Rapidly Changing Environment”, with a … Read more
Privacy Laws & Ad Tech In the Roaring 20’s
For years, lax regulation and exponential growth means the digital marketing industry has been built on data that Google, Facebook, Amazon and Apple are no longer able to use. Find out what happens next.
Digimatiq Named ‘Preferred Small Business Marketing Agency’ Of The SBE Expo
SBE Expo has selected Digimatiq Marketing as it’s preferred small business marketing agency. Alongside the American Marketing Association – Charlotte chapter, Digimatiq is excited to partner with the SBE as it allows us to boost the awareness and importance of digital marketing for businesses nationwide as well as around our corporate headquarters in Charlotte, NC. … Read more
How COVID-19 Has Changed Marketing For Small Businesses
COVID-19 Has Disrupted Every Digital Marketing Strategy Out There With the COVID-19 pandemic has come a large number of “new norms”. These changes are also dramatically impacting the way people are searching, thus altering the way small businesses can market their practice, firm, or general business. People have shifted the way they traditionally search for … Read more
Google Algorithm Update – User Experience
Google will now use real-world user interaction data instead of JUST technical data around the speed and file sizes of your website on a mobile device.
Lots of Service Needed For Multi-Location Service Businesses
If you’ve ever wondered what actually goes into the marketing for service area businesses, you are either in the industry or have too much time on your hands. For those service professionals (IE – plumbers, electricians, hvac) still reading, we offer some insight into the challenges facing local service businesses and some thoughts on how … Read more
Strategic Use of Images in Search Engine Optimization
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for … Read more
Google now discounts all reciprocal links
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal … Read more
Incorporation of Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the … Read more
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