SEO Truths: Refuting FUD Sent by Unscrupulous SEO Competitors

Refuting FUD

From Wikipedia: FUD (Fear, uncertainty, and doubt) Fear, uncertainty, and doubt (FUD) is a manipulative propaganda tactic used in sales, marketing, public relations, politics, polling, and cults. It is generally a strategy to influence perception by disseminating negative, dubious, or false information and manifests as an appeal to fear. The digital marketing space is highly … Read more

Digimatiq’s Co-Founder Presenting At The Small Business Expo

Maximize-Digital-Marketing-Strategies-Daniel-Boyce-Small-Business-Expo-Charlotte-NC

Small Business Expo has selected Daniel Boyce, Digimatiq’s Co-Founder & SVP of Marketing & Services, to present at Charlotte’s Virtual Small Business Expo, where 20,000+ small businesses within the Greater Charlotte Area will be attending to learn and grow their business. He will be discussing “Maximizing Your Marketing In A Rapidly Changing Environment”, with a … Read more

Digimatiq Named ‘Preferred Small Business Marketing Agency’ Of The SBE Expo

SBE Expo has selected Digimatiq Marketing as it’s preferred small business marketing agency. Alongside the American Marketing Association – Charlotte chapter, Digimatiq is excited to partner with the SBE as it allows us to boost the awareness and importance of digital marketing for businesses nationwide as well as around our corporate headquarters in Charlotte, NC. … Read more

How COVID-19 Has Changed Marketing For Small Businesses

How-Marketing-Has-Changed-Due-To-Coronavirus-COVID-19

COVID-19 Has Disrupted Every Digital Marketing Strategy Out There With the COVID-19 pandemic has come a large number of “new norms”. These changes are also dramatically impacting the way people are searching, thus altering the way small businesses can market their practice, firm, or general business. People have shifted the way they traditionally search for … Read more

Lots of Service Needed For Multi-Location Service Businesses

If you’ve ever wondered what actually goes into the marketing for service area businesses, you are either in the industry or have too much time on your hands. For those service professionals (IE – plumbers, electricians, hvac) still reading, we offer some insight into the challenges facing local service businesses and some thoughts on how … Read more

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for … Read more

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal … Read more