Knowledge Base

How Ads Appear In Google’s AI Overviews Google has confirmed that ads shown in AI Overviews are triggered by keywords, much like traditional Search ads. This is important because it signals continuity with existing keyword-based bidding strategies. However, there are key differences in placement, format, and context within AI Overviews. Here’s what we know: Ads

Google has launched a series of impactful updates to its Local Services Ads (LSAs) platform—specifically enhancing the Messages functionality, booking integration, and how leads are managed. These changes are designed to boost lead generation, simplify advertiser workflows, and improve campaign transparency for local businesses. What’s New in Google’s Local Services Ads? Messages Now Tracked Separately

In a significant shift to its advertising framework, Google updated its Unfair Advantage Policy on April 14, 2025, permitting advertisers to display multiple ads for the same business on a single search results page, provided each ad appears in a distinct location. This change follows an experimental phase initiated in February 2025, where Google tested