Knowledge Base

Business advice
Digimatiq Marketing

Working Through The New Reality

In his famous book written in 1972, futurist Alvin Toffler describes ‘Future Shock’ as a “sickness which comes from too much change in too short a time; a feeling that nothing is permanent anymore; it’s the reaction to changes that happen so fast that we can’t absorb them, it’s the premature arrival of the future. For those who are unprepared its effects can be pretty devastating.”
Feels like he’s talking about 2020, right?

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News & Awards
Digimatiq Marketing

Receiving Suspicious Calls or Emails From A “Google Rep”?

Quite frequently, it is asked by clients why ‘Google is calling us directly’ and offering ‘free advice’… The implication being we have made such a critical error as an agency that Google feels the need to reach out to our client directly and without notice. The real answer is Google contracts with 3rd parties to ‘upsell’ existing ad accounts by suggesting edits that increase the daily spend. We don’t know why they do this either… Read more.

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Online marketing
Digimatiq Marketing

Google’s March 2019 Core Update Reinforces Digimatiq Marketing’s Approach To Search

On March 12th 2019, Google released a different kind of algorithmic update outside of their usual series of smaller, more incremental updates we are used to seeing. This update, officially called the ‘March 2019 Core Algorithm Update’ is a fix of sorts to the August 2018 ‘medic’ update, but also a significant improvement for websites focused on ‘User Intent’. Read more…

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Business advice
Digimatiq Marketing

SSL Security Updates Across The Internet

The Internet was once a unique and untapped oasis of good intent. Starry-eyed idealists painted a grand portrait of a place to frolic in the interconnectedness the Internet promised. However, good ideas can also be used by bad actors who use the freedom of the Internet to carry out their misdeeds in complete secrecy. And,

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Online marketing
Christopher Lenhart

Online Marketing Budget Calculator

If you need a quick budget estimation tool, this handy calculator can help. Just input your per-sale revenue, ad budget, as well as how many sales a month per customer you anticipate. This digital marketing calculator will calculate your Return on Advertising Spend (ROA), which is critical to understanding if an investment in digital marketing

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Advanced SEO Techniques
Christopher Lenhart

Lots of Service Needed For Multi-Location Service Businesses

If you’ve ever wondered what actually goes into the marketing for service area businesses, you are either in the industry or have too much time on your hands. For those service professionals (IE – plumbers, electricians, hvac) still reading, we offer some insight into the challenges facing local service businesses and some thoughts on how

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Online marketing
Christopher Lenhart

Google Adwords Beta Release Features

Google has added a couple of excellent features in the newest Beta release of it’s flagship product. Income Demographic Targeting Adwords now allows for demographic income targeting within the search & display networks. As with other demographics groups, Adwords allows the ability to set bid adjustments or exclusions for different groups. Since Adwords doesn’t use

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Business advice
Christopher Lenhart

Is Search Engine Submission Necessary?

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they

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