Charlotte Digital Marketing Articles » Digimatiq Marketing, Inc

News & Awards

Receiving Suspicious Calls or Emails From A “Google Rep”?

Quite frequently, it is asked by clients why ‘Google is calling us directly’ and offering ‘free advice’… The implication being we have made such a critical error as an agency that Google feels the need to reach out to our client directly and without notice. The real answer is Google contracts with 3rd parties to ‘upsell’ existing ad accounts by suggesting edits that increase the daily spend. We don’t know why they do this either… Read more.

August 21, 2019 No Comments

News & Awards

Google Adds ‘Short Name’ To Every Business Listing

For a long time, business owners needed to use a somewhat complex approach to obtain a direct link for their customers to be able to write a Google review. Not anymore. Read on…

August 20, 2019 No Comments

Online marketing

Google’s March 2019 Core Update Reinforces Digimatiq Marketing’s Approach To Search

On March 12th 2019, Google released a different kind of algorithmic update outside of their usual series of smaller, more incremental updates we are used to seeing. This update, officially called the ‘March 2019 Core Algorithm Update’ is a fix of sorts to the August 2018 ‘medic’ update, but also a significant improvement for websites focused on ‘User Intent’. Read more…

March 28, 2019 No Comments

Business advice

SSL Security Updates Across The Internet

The Internet was once a unique and untapped oasis of good intent. Starry-eyed idealists painted a grand portrait of a place to frolic in the interconnectedness the Internet promised. However, good ideas can also be used by bad actors who use the freedom of the Internet to carry out their misdeeds in complete secrecy. And,

July 6, 2018 No Comments

Online marketing

Online Marketing Budget Calculator

If you need a quick budget estimation tool, this handy calculator can help. Just input your per-sale revenue, ad budget, as well as how many sales a month per customer you anticipate. This digital marketing calculator will calculate your Return on Advertising Spend (ROA), which is critical to understanding if an investment in digital marketing

April 17, 2018 No Comments

Advanced SEO Techniques

Lots of Service Needed For Multi-Location Service Businesses

If you’ve ever wondered what actually goes into the marketing for service area businesses, you are either in the industry or have too much time on your hands. For those service professionals (IE – plumbers, electricians, hvac) still reading, we offer some insight into the challenges facing local service businesses and some thoughts on how

October 31, 2017 No Comments

Online marketing

Google Adwords Beta Release Features

Google has added a couple of excellent features in the newest Beta release of it’s flagship product. Income Demographic Targeting Adwords now allows for demographic income targeting within the search & display networks. As with other demographics groups, Adwords allows the ability to set bid adjustments or exclusions for different groups. Since Adwords doesn’t use

July 31, 2017 No Comments

Business advice

Is Search Engine Submission Necessary?

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they

August 21, 2015 No Comments

Advanced SEO Techniques

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for

July 17, 2015 No Comments

Online marketing

Can Any Inbound Linking Hurt My Ranking?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any

May 5, 2015 No Comments

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Knowledge Base

Receiving Suspicious Calls or Emails From A “Google Rep”?

Google Adds ‘Short Name’ To Every Business Listing

Google’s March 2019 Core Update Reinforces Digimatiq Marketing’s Approach To Search

SSL Security Updates Across The Internet

Online Marketing Budget Calculator

Lots of Service Needed For Multi-Location Service Businesses

Google Adwords Beta Release Features

Is Search Engine Submission Necessary?

Strategic Use of Images in Search Engine Optimization

Can Any Inbound Linking Hurt My Ranking?

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